helsinki eu office

Logo and identity proposal for the Finnish EU Office located in Brussels. A graphic identity competition entry proposal. Inspiration for the logo came from visualising information exchange between the two entities. The geographical location between two key locations that exchange information together to support one another. Brussels is located in the West and Helsinki is located in the East. The design approach for the proposal was to think about typography as an element that already has all the necessary visual characteristics and not to actually produce anything “additonal” or “new”. The re-arrangement of the elements which were based on the selected typeface Neue Haas Grotesk acted as the core for the design of the identity. 2019